How to create your value proposition
Do you engage with your customer in a way that binds you together?
The more you understand your customer, the more you can be there for them. You're not just selling them something. You're building a relationship based on trust, respect and honesty.
You know why customers are coming to you. Either with a need or desire to change/fix something.
- You need to create value in your offering that meets their needs.
- You need to understand their values, translate and communicate this with meaning and authenticity.
Step 1 Define your value proposition
What is a value proposition?
A value proposition is a statement of how your product or service will benefit your customer. It clearly defines what you will do for your ideal customer and why you’re better than your competitors.
1) Make sure you tell people what you are selling.
2) What is the benefit of using it?
3) Who is the target customer for this product or service?
4) What makes the offering different from competitors?
5) Have a clear call-to-action
How to write a value proposition.
A value proposition needs a:
- A headline
- A sub-headline
- A list of key benefits
- An image
