How to value your customer
1 strategy, 3 simple steps
Ask yourself. On a score from 1 - 10 (1 being the lowest) how much do you care about your customers?
Does this reflect on how you and the business act with your customers?
(Tip: You should be scoring 10.)
Your customers should be at the core of everything you do.
Signs when they're not:
- Sales plateau.
- Fewer phone calls.
- Leads start drying up.
- People start talking about something or someone else.
- Sales start to drop (slowly, if you're lucky).
- Potential customers don't engage.
At some stage, this can happen. You take your eye off them.
Pause and ask yourself ‘Am I doing the right thing?’
Your customer is the most important asset to your business. Without them you have nothing.
Engage with them in a way that matters.
STEPs
1) Be your customer.
- Know them.
- Understand what they value.
2. Sharpen your value proposition.
- Make sure you are worth their time.
- Get rid of inconsistencies in messaging.
- Identify how the customer will remember the brand offering - experiential or functional.
3. Give something that matters to them.
- Offer something that matters to them, that’s inline with their values.
- Give them something that’s different, so the overall value is higher.
Everyone in the business needs to believe and take forward that value proposition.
It needs to be cultural.
